

1,000,000 followers became 100,000 learners.
“Archives puts real Islamic history in everyone's hands, without the complexity.”

We build software companies with category-defining creators.


Brand deals rent your audience.
We build software companies on it. Your name and your equity.
We don't sponsor creators. We build with them.


1,000,000 followers became 100,000 learners.
“Archives puts real Islamic history in everyone's hands, without the complexity.”


The interior design app that redesigns any room from a photo.
“People asked me about design apps for years. I had no idea how to build one. Now there's an app with my name on it.”


Break out of consulting. Curated exit roles, weekly.
“Half my DMs were consultants trying to get out. NextStep is for them, and it's ours.”

From scroll to suitcase.
Turn the reels you save into a real trip.
A creator brings trust, taste, and millions of people who already love them. We bring everything else a real company needs. Together, we launch it.
We look for problems that, once solved, make everyday life better for a lot of people. The hard part with software is knowing what to build and reaching the people who need it. That's where every product starts.
We back one creator per product: a genuine expert with an audience that trusts them on a specific topic. Their audience becomes our day-one distribution.
No code until the demand is real. We test the idea against the creator's audience first, with a waitlist, a Figma prototype, paid ads, and only build once people have told us they want it.
We build the whole company, not just the app. Product, notifications, email, growth, support, all of it, and all built for margin from the start. Shared tooling means each product ships faster than the last: weeks, not months.
We launch into the creator's audience as demand that already exists. Distribution is the starting line, not something we bolt on later.
One technology, shared infrastructure. Every product we launch makes the next one more effective to build and easier to grow.
VIEWS DRIVEN
100,000,000+
AUDIENCE REACHED
20,000,000+
USERS ACROSS PORTFOLIO
130,000+
AVERAGE RATING ACROSS APP STORES
4.9★
We partner with a handful of creators a year.