Affinity Labs

Create. Own.

We build software companies with category-defining creators.

NEXTSTEP
NEXTSTEP

Brand deals rent your audience.

We build software companies on it. Your name and your equity.

We don't sponsor creators. We build with them.

Here's a few of the products we've built with category leading creators

01

Basel Gazi

Archives
Basel Gazi
BASEL GAZI · THE CREATOR
THE RELAUNCH FILM
Archives app in a phone mockup
ARCHIVES · THE APP

1,000,000 followers became 100,000 learners.

Archives puts real Islamic history in everyone's hands, without the complexity.

02

Olivia Bowen

Interior Design Clinic
Olivia Bowen
OLIVIA BOWEN · THE CREATOR
OLIVIA ON THE APP
Interior Design Clinic app held in a hand
INTERIOR DESIGN CLINIC · THE APP

The interior design app that redesigns any room from a photo.

People asked me about design apps for years. I had no idea how to build one. Now there's an app with my name on it.

03

Consulting Comedy

NextStep
Consulting Comedy character
CONSULTING COMEDY · THE CREATOR
NextStep in a phone mockup
NEXTSTEP · THE PLATFORM

Break out of consulting. Curated exit roles, weekly.

Half my DMs were consultants trying to get out. NextStep is for them, and it's ours.

04

Creator In Stealth

PlanPin
PlanPin: turn saved reels into a real trip
CREATOR IN STEALTH
PLANPIN · THE APP

From scroll to suitcase.

Turn the reels you save into a real trip.

How it works

A creator brings trust, taste, and millions of people who already love them. We bring everything else a real company needs. Together, we launch it.

  1. [001]

    Find the gap

    We look for problems that, once solved, make everyday life better for a lot of people. The hard part with software is knowing what to build and reaching the people who need it. That's where every product starts.

  2. [002]

    Partner

    We back one creator per product: a genuine expert with an audience that trusts them on a specific topic. Their audience becomes our day-one distribution.

  3. [003]

    Validate

    No code until the demand is real. We test the idea against the creator's audience first, with a waitlist, a Figma prototype, paid ads, and only build once people have told us they want it.

  4. [004]

    Build

    We build the whole company, not just the app. Product, notifications, email, growth, support, all of it, and all built for margin from the start. Shared tooling means each product ships faster than the last: weeks, not months.

  5. [005]

    Launch

    We launch into the creator's audience as demand that already exists. Distribution is the starting line, not something we bolt on later.

  6. [006]

    Compound

    One technology, shared infrastructure. Every product we launch makes the next one more effective to build and easier to grow.

Our numbers speak for themselves

VIEWS DRIVEN

100,000,000+

AUDIENCE REACHED

20,000,000+

USERS ACROSS PORTFOLIO

130,000+

AVERAGE RATING ACROSS APP STORES

4.9★

You bring the audience. We build the engine.

Get in touch

We partner with a handful of creators a year.